Sim Hwee Hoon
President

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President
Date Of Appointment : April, 2023
Previous Appointment With YWCA : President (2023-2025), 1st Vice-President (2022-2023), 2nd Vice-President (2020-2022), Co-Opted 2nd Vice President (2019-2020), Director (2018-2019), Co-opted Director (4 May 2018-2019)
Ms Sim currently sits on the boards of NTUC Income and Stashaway as an Independent Director. Ms Sim is also a Senior Advisor at Singapore Consultancy, a business consultancy firm in the banking and finance industry.
Ms Sim has more than a decade of experience in C-suite positions at major US banks. She was the Regional COO and CEO of Private Wealth Management at Morgan Stanley Asia International Limited (2010-2016) and sat on its board as an Executive Director.
Before Morgan Stanley, she spent 12 years with JPMorgan Private Bank Asia, serving in various leadership positions including Managing Director, Regional CFO, and Head of Business Risk Management. Prior to JP Morgan, Ms Sim was an Interest Risk Controller at UBS Investment Bank. She spent her initial career with Price Waterhouse Coopers, specializing in the audit of financial institutions.
Aside from her Board appointment at YWCA, Ms Sim has served as Chairperson of the YWCA Fort Canning Committee (2019- present), and Vice-Chairperson of the Community Services & Programmes Committee (2018-2021), among other active committee roles. She has also been representing YWCA at the Singapore Council of Women’s Organisations since 2019.

1st Vice President
Date Of Appointment : April, 2023
Previous Appointment With YWCA : 1st Vice President (2025), 2nd Vice President (2023-2025), Honorary Treasurer (2021-2023), Co Opted Honorary Treasurer (2019-2020), Co-opted Director (4 May 2018-2019)
Carol is Chief Financial Officer at ValueMax Group Ltd. She has more than 30 years of experience in the field of corporate finance, finance and accounting and has served in senior management roles in various industries.
Carol is currently Chairperson of the Finance & Investment Committee. She has also served as Vice-Chairperson of YWCA Fort Canning Committee (2018-2021) and as a member of several committees.
Carol holds a Bachelor of Commerce, Accounting and Finance from the University of Western Australia. She is a member of CPA Australia and a CFA® Charterholder.

Honorary Treasurer
Date Of Appointment : April, 2023
Previous Appointment With YWCA : Honorary Treasurer (2023-2025), Co-opted Director (30 April 2022-2023)
Sharon is an Audit Partner at Ernst & Young, one of the largest global accounting firms, and has more than 16 years of experience with the firm. She is also a member of the Corporate Finance Committee of the Institute of Singapore Chartered Accountants (ISCA).
Sharon first joined YWCA in 2019 as a Member of the Finance & Investment Committee. In 2020, she was appointed as Vice-Chairperson of the Finance & Investment Committee, a position which she continues to hold. In 2022, she was co-opted to the Board of Directors of YWCA and joined the YWCA Fort Canning Committee as a Member.
Sharon is a Chartered Accountant of ISCA, and a Certified Public Accountant of CPA Australia. She also holds a Bachelor of Commerce (Accounting and Finance) degree from the University of Melbourne.

Honorary Secretary
Date Of Appointment : April, 2023
Previous Appointment With YWCA : Director (2020-2025), Co-opted Director (2019-2020)
Janet is the Senior Regional Compensation & Benefits Advisor at Hilton International Asia Pacific Pte Ltd . She has extensive experience in Human Resources Management and has served in various regional leadership roles at major corporations including Deutsche Bank, DBS, and Chevron.
Janet holds a Bachelor of Arts in Economics and Sociology from the National University of Singapore as well as Diplomas in Investment and Personnel Management.
In addition to her Board appointment, Janet has been Chairperson of the Human Resources & Administration Committee since 2019 and a member since 2016. She has also served with the Nominations Committee (2020-2021) and Executive Committee (2021-2022).

Director
Date Of Appointment : April, 2024
Previous Appointment With YWCA : Director (2022-2025), Co-opted Director (May 2021-2022)
Philomena is a Style Coach and the founder of Impressions Style Coaching, a company which helps individuals create their personal brands. She is also Executive Director of Image Mission Ltd, a charity that helps women secure employment to achieve economic independence.
Prior to her current role, Philomena has more than a decade of experience as a Brand and Marketing Professional in the hospitality industry. She was previously Vice President of Brand and Marketing at The Ascott Limited (2007-2017), overseeing all Ascott brands worldwide, and Director of Brand Marketing at Swissôtel Hotels & Resorts.
In addition to her Board appointment, Philomena currently serves as Chair in the Social Enterprises Committee (2026 to present) and as a member in the Community Impact Committee. She previously served in various committee roles, including Vice-Chairperson of YWCA Fort Canning Committee (2021 to present).
She holds a Bachelor of Business in Public Relations and Marketing from the Queensland University of Technology.

Director
Date Of Appointment : April, 2024
Previous Appointment With YWCA : Director (2020-2025)
Lynette runs Red Bug Communications Ltd, a public relations consultancy firm that she set up in 2009. She has 20 years of experience with helping organisations communicate their services and products well, and enjoys contributing to YWCA in this context.
Besides her Board appointment at YWCA, Lynette is also Vice-Chairperson of the Philanthropy & Publicity Committee (2026 to present)
Lynette previously served as Chairperson of the Corporate Communications Committee and in other roles in the Nominations and Community Services & Programmes Committees.

Director
Date Of Appointment : April, 2024
Previous Appointment With YWCA : Immediate Past President (1996-1997; 2004-2005; 2010-2011; 2016-2017; 2021-2022), President (1994-1996; 2000-2004; 2006-2010; 2012-2016; 2019-2021), Vice President (1988-1992; 1998-2000), Director (1984-1988; 1993-1994; 1997-1998; 2005-2006; 2011-2012; 2017-2019, 2022-2025)
Ms Tan is a practising lawyer by profession and is currently Managing Partner at her own law firm, K L Tan & Associates, specialising in Intellectual Property law.
Ms Tan is an active volunteer who has given much of her time to the YWCA. In addition to her board appointments, she has taken up numerous leadership positions, serving as Chairperson and Vice-Chairperson at numerous committees since 1980.
As President, she has led several impactful initiatives that have since remained as YWCA’s core programmes, such as Meals-on-Wheels, YWCA Kids’ Club (now known as Kids’ Weekday Care), and YWCA House. She was also instrumental in spearheading the setting up of the Integration Programme for Children with special needs at YWCA Preschool and oversaw the YWCA Hostel redevelopment project at Fort Canning. In addition, Ms Tan’s passion for weaving led her to found the YWCA Weaving Studio and YWCA Weaving Programme in 2019, which provides flexible employment opportunities for disadvantaged women.
Aside from volunteering with YWCA, Ms Tan also serves as Council Member of the Institute of Singapore Trade Mark Agents and Council Member of ASEAN Intellectual Property Association. Prior to this she was also Honorary Secretary of the Singapore Association of Women Lawyers (1980-1984) and was a Council member of the Girl Guides of Singapore assisting in the amendment of its Constitution.
Ms Tan also served as President of other organisations including Asian Patent Attorneys Association Singapore Group (2003-2006), the Licensing Executives Society of Singapore (2005-2006), and Asean Intellectual Property Association (2007-2008).
Ms Tan was conferred the Public Service Medal (PBM) in 2005. She holds a Bachelor of Social Sciences and a Barrister-at-Law (London).

Director
Date Of Appointment : April, 2024
Previous Appointment With YWCA : President (2016-2019), 1st Vice President (2010-2013; 2014-2016), 2nd Vice President (2009-2010), Honorary Secretary (2013-2014), Co-opted Honorary Secretary (2006-2007), Asst Honorary Treasurer (2001-2005; 2007-2008), Director (1997-2001; 2005-2006; 2020-2025), Co-opted Director (1996-1997)
Ms Tsoi is a retired urban planner from the Urban Redevelopment Authority, Singapore.
In her 30 years of service to the YWCA, Ms Tsoi has held various positions on the Board and has been Chairperson of numerous committees. She also represented YWCA at the Singapore Council of Women’s Organisations from 2010 to 2012.
During her 20-year tenure as chairman of the Fort Canning Lodge Committee (renamed the YWCA Fort Canning Committee in 2020), the Fort Canning Lodge cleared the development bank loan with its revenue and went on to become a major revenue centre to support our community services programmes.
Her leadership at the Building Committee was also instrumental to the success of two major renovation projects at YWCA Fort Canning, thereby keeping it up to date and enhancing its attractiveness to patrons.
Ms Tsoi holds a Bachelor’s Degree in Geography, a Master of Philosophy in Town Planning, and a Graduate Certificate in Counselling.

Director
Date Of Appointment : April, 2026
Previous Appointment With YWCA : Co-opted Director (2025 - 2026)
Ms Leong has over 45 years of experience in Internal Audit and Operations Management in Citibank N.A. and United Overseas Bank before retiring in 2019. Subsequently, she was engaged as a consultant by Association of Banks in Singapore (ABS) to project manage the development of the Trade Finance Registry system which was launched successfully.
Ms Leong holds a Masters’ Degree in Business Administration from Brunel University in the UK. She has since retired from ABS and is now actively travelling the world. She worships at Covenant Community Methodist Church and is Vice Chairperson cum Treasurer to the Seniors Ministry.
She has two grown up sons and is a grandmother with seven grandchildren.
Her vision for her role as Audit and Risk Management Committee Chair is to share her experience as an Internal Auditor and Operation Management Executive to bring risk management principles and processes to YWCA.

Director
Date Of Appointment : April, 2026
Previous Appointment With YWCA : Co-opted Director (2025 - 2026)
Celestine is Senior Director responsible for venture building, incubation and venture investments at the Singapore University of Technology and Design. She oversees the university incubator and collaborates with both local and global ecosystem players. She had first qualified as a chartered accountant with PricewaterhouseCoopers and cut her teeth working with corporates across different industry sectors to tap the capital markets as an investment banker at UBS and DBS.
She then joined the Monetary Authority of Singapore when it set up a promotion arm to develop Singapore’s financial sector. After spearheading the capital markets and treasury development policy and promotion initiatives, she moved internally to manage the longer-term portion of the official foreign reserves. She subsequently headed the Asia business and was concurrently the country head of the Singapore office of Principal Financial.
Celestine serves on the investment committees of Assisi Hospice and the Council of World Mission.

Co-opted Director
Date Of Appointment : April, 2026
Eunice Seow is a communications leader and business strategist with more than 15 years of experience advising C-suite executives on brand strategy, change management, and ESG integration. Most recently, she served as Global Head of Marketing, Communications and Sustainability at TDCX, where she led the company’s global brand, communications and sustainability strategies.
At TDCX, Eunice was instrumental in launching the TDCX Foundation, the organization’s dedicated arm for social impact. She directed global community empowerment initiatives and developed robust ESG frameworks that successfully bridged corporate objectives with meaningful social outcomes. Prior to TDCX, Eunice held leadership roles at United Overseas Bank and Maybank.
Guided by the principles of servant leadership, Eunice is recognized for her focus on culture, accountability, and empowering cross-functional teams to navigate complex, high-growth environments. She holds an MBA from Nanyang Technological University and a Bachelor of Communications (Public Relations) from RMIT University.
In addition to her Board appointment, Eunice currently serves in the Social Enterprises Committee (2026 to present) and also served as a member of the Corporate Communications Committee (2024 to 2026).

Co-opted Director
Date Of Appointment : April, 2026
Rae Lee is Executive Director of International Justice Mission (IJM) Singapore. She oversees the country office which collaborates with global and local partners to protect people in poverty from violence. Prior to joining IJM, Rae has over 20 years of experience in the Singapore’s public service and non-profit sector, serving in various leadership roles including philanthropic fundraising, strategy and program development. Rae is passionate about uplifting communities in need and mobilising resources for social good in Singapore and the region.
Besides YWCA, Rae also serves on the board of KidSTART Singapore Ltd, and its Finance and Partnership & Engagement Committees. She is a recipient of the Singapore Public Administration Medal (Bronze) and an NUS graduate with executive training from INSEAD and the Wealth Management Institute.
In addition to her Board appointment, Rae currently serves as Chair for the Community Impact Committee (2026 to present).

Co-opted Director
Date Of Appointment : April, 2026
Teng Yi Ling is the Founder and Certified Postpartum Doula at Baby Planner SG, where she provides customised and holistic support to families navigating early parenthood. Since founding the practice in 2020, she has supported more than 200 families and is frequently invited to speak on parenting topics across various media platforms, including Channel NewsAsia.
Prior to this, Yi Ling built an extensive career at SGX Group, where she held senior roles across enterprise risk management, strategic planning, listings, and capital market development. As Vice President in Enterprise Risk Management and the Strategic Planning Office at SGX RegCo, she worked across business units to strengthen organisational resilience, develop market health frameworks, and drive data-informed strategic initiatives. Earlier in her career, she supported more than 130 companies in achieving their listing aspirations on SGX and played a key role growing and strengthening SME access to capital.
Beyond her professional work, she is also a Community Keeper with Mindful Mama Meets.
Known for her analytical and strategic approach, Yi Ling brings expertise in business development, stakeholder engagement, and digital communications. She is also experienced in website management, SEO, and digital marketing.
In addition to her Board appointment, Yi Ling currently serves as member in the Community Impact Committee (2026 to present) and previously served as a member in the Corporate Communications Committee (2025 to 2026).

Co-opted Director
Date Of Appointment : April, 2026
Steven Seow is the founder and executive director of Singapore Consultancy Pte Ltd. He has more than 24 years of working experience in banking and consulting. Previously, he was the Asia head of wealth management for Mercer during 2013-2017. Prior to joining Mercer, he was in EY Advisory for 5 years. Over the course of his career, he has also worked in Citi Private Bank, IBM, PwC Consulting and Odyssey.
Across his career, Mr Seow works with banks, insurance companies, independent financial advisors and family offices.
Mr Seow also actively volunteers for nonprofit organizations. He is currently sitting on the board and/or committee of five charities in Singapore. He also currently teaches in RMIT-SIM as a local lecturer and also sets exam questions for Institute of Banking & Finance.
In addition to his Board appointment, Steven serves as Chair in the Philanthropy & Publicity Committee (2026 to present). He previously served as Chairperson for the YWCA Charity Golf Steering Group (2025 to 2026) and as a member of the Philanthropy & Partnership Committee (2024 to 2026).

Chief Executive Officer
Date Of Appointment : May, 2025
Ms Sandra Leong has over 20 years of leadership experience across the social services, healthcare, tourism, and government sectors. She has led organisations such as Girl Guides Singapore, Breast Cancer Foundation and VIVA Foundation for Children with Cancer, where she spearheaded transformative programmes for children, youths, girls, women and communities. Before joining YWCA, she served as CEO of EQUAL-ARK Singapore.
Previously at the Singapore Tourism Board, she worked on national projects including the Integrated Resorts and hotel policy. She also headed the Australia and New Zealand markets as Area Director.
Sandra worships at the Church of St. Ignatius and serves in its Audio-Visual Ministry, Choir, and Praying Parents Group. She also volunteers with the Society of St. Vincent de Paul’s Milk and Diaper Programme.
A recipient of the STB Mid-Term Scholarship and NCSS Executive Development Programme, she is an alumna of Harvard Business School’s Non-Profit Management Programme, and Fellow of the Singapore International Foundation ASEAN Fellowship. She has also participated in the NCSS Sun Ray Scheme and NCSS 40-under-40 Programme. She holds a Bachelor of Social Sciences (Honours) from the National University of Singapore and is a published co-author in tourism research.
She is a daughter of God, wife to a very supportive husband and mum to two boys – a teen and a tween.

Senior Manager,
Community & Collaboration Division
Date Of Appointment : April, 2026

General Manager,
YWCA Fort Canning
Date Of Appointment : January, 2025

Head,
Philanthropy & Publicity Division
Date Of Appointment : February, 2026

Manager,
Philanthropy & Publicity Division
Date Of Appointment : June, 2025

Senior Manager,
IT & Innovation Division
Date Of Appointment : November, 2021

Senior Manager,
Finance & Fund Management Division
Date Of Appointment : August, 2019

Manager,
Stewardship & Sustainability Division
Date Of Appointment : February, 2025