MEDIA RELEASE

SINGAPORE – 29 August 2025 – The Young Women’s Christian Association of Singapore (YWCA) and local fashion label ANS.EIN have partnered to celebrate women as creators of hope at the YWCA’s 150th Anniversary Dinner. This unique collaboration celebrates the creativity and resilience of women by transforming their art into wearable fashion pieces. The collaboration includes an exclusive auction of seven bespoke pieces and two new ready-to-wear family collections.

Ms Sandra Leong, Executive Director of the YWCA of Singapore, said, “As we celebrate our 150th anniversary, we are grateful for the rich heritage we stand on. Our work with ANS.EIN is part of our vision for the future – to reimagine how we serve and create a movement where hope is not just given, but built together. Every woman we serve is a creator of hope, and through this collaboration, we are celebrating that spirit and calling on our community to be Waymakers for our Hopemakers.”

ANS.EIN, a purpose-driven brand, embraced the opportunity to champion YWCA’s mission by joining its fundraising efforts as a Waymaker, helping to broaden the organisation’s reach and support its vital work. As part of the collaboration, ANS.EIN created a ready-to-wear collection featuring two distinctive family sets: Fields of Flowers, inspired by YWCA Hopemaker Lily Pek, and Colours of Love, designed in partnership with artist and longtime YWCA supporter Pauline Lau.

Additionally, ANS.EIN crafted seven exclusive pieces for YWCA’s 150th Anniversary charity auction held on 29 August 2025, drawing inspiration from Lau’s celebrated works Point Break and Fiesta. Each creation carries profound personal meaning and uplifts the broader community through art. These auction pieces took centre stage at the anniversary dinner, raising vital funds to support YWCA’s programmes for women, while the ready-to-wear collection is now open for pre-orders via ANS.EIN’s website.

Lily’s story is one of resilience and hope, beautifully reflected in her painting that speaks to her dreams of building a brighter future for herself and her family. Pauline Lau, a financial planner and devoted mother of three, discovered Dutch pour art during the COVID-19 pandemic, finding peace in creative expression. Her journey as an artist was further enriched by her visually impaired son whose unique perspective of the world has touched her profoundly.

As part of the YWCA Hopemaker Movement, this collection recognises every woman –whether a homemaker, full-time caregiver or professional – as a true “creator of hope.” It acknowledges the essential role women play in nurturing families and shaping futures, while calling on society to support and give greater visibility to women’s voices and stories. ANS.EIN’s signature approach to fashion – merging art and inclusivity – perfectly complements YWCA’s mission, making this collaboration a powerful testament to unity and empowerment.

Erlyn Karmelia, Co-founder of ANS.EIN said, “The first thing that comes to mind when we hear “Hopemakers” is our own mothers. Long before we started our journey as mumpreneurs, we had been inspired by them throughout our lives. Both of our mothers are working mums who, by their example, taught us that as women, we have so much to contribute and give – first and foremost to our families, and then to those around us, to society at large. We love how YWCA uses the term ‘Hopemakers’ – such a beautiful reminder that we are much more than homemakers. We are here to bring hope with whatever we have in each season. We can start small, and the Lord will multiply. We just need to do what we have been entrusted with, one step at a time, and remain faithful.”

To further support women and families in need, 10% of all proceeds from the ready-to-wear collection will be donated to the YWCA. The collection will be available for pre-order at all ANS.EIN stores starting today. This partnership is a powerful testament to the shared mission of both organisations to empower women and enrich communities.

As YWCA looks ahead to the future, it continues to rely on the generosity of partners, donors, and supporters to sustain and expand its programmes for women and families. The organisation is actively seeking more Waymakers – like ANS.EIN – who are willing to stand alongside its Hopemakers to create lasting change. Every contribution, whether through collaboration, donations, or volunteerism, will help YWCA extend its mission of empowering women and strengthening communities as it enters a new season of serving Singapore.

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ANNEX I

Fields of Flowers by Lily Pek	Ready-to-wear Collection 1 “Fields of Flowers” Modelled by YWCA Hopemaker Lily Pek and Family
Colours of Love By Pauline Lau	Ready-to-wear Collection 2 “Colours of Love” Modelled by YWCA Hopemaker Leny Yusnita and Family
Point Break By Pauline Lau	Ready-to-wear Collection 2 (Left) ANS.EIN Asymmetrical Cheongsam Ball Gown (Right) ANS.EIN Exclusive Ladies’ Maxi Circle Skirt with Original Artwork Print ANS.EIN Exclusive Girls’ Maxi Circle Skirt with Original Artwork Print
Fiesta By Pauline Lau	(Left) ANS.EIN Origami Kebaya Jacket and Culottes Two-Piece Set (Right) ANS.EIN Origami Cape and Velvet Dress Set (Left) ANS. EIN Ruffles Kebaya Jacket + Culottes Two-Piece Set (Right) ANS.EIN Exclusive Men’s Mandarin Collar Shirt with Original Artwork Print

About YWCA of Singapore

Since 1875, the Young Women’s Christian Association (YWCA) of Singapore has empowered women and families of all races and religions through practical support that addresses both financial pressures and socioemotional wellbeing, along with a strong community to grow and thrive in.

Guided by its core principles of Serving with Love, Embracing Change, Strengthening Communities, and Empowering Lives, YWCA focuses on enabling women from different backgrounds to better manage caregiving responsibilities, strengthen family stability, and access new opportunities for growth.

YWCA operates a hospitality-based social enterprise through YWCA Fort Canning. All net profits from the hotel are channelled towards YWCA’s community services and programmes, furthering YWCA’s social mission, alongside the support of donors and partners.

To learn more or get involved, visit www.ywca.org.sg.

About ANS.EIN

ANS.EIN was born from a simple yet powerful idea: to make art wearable and meaningful. Co-founded by Anseina Eliza and Erlyn Karmelia, the brand started as a heartfelt collaboration between creatives in the region. They shared a vision — to merge fashion with art, culture, and purpose.

At its core, ANS.EIN transforms original artworks by local artists into versatile clothing that can be worn every day. But it doesn’t stop there. The brand is a celebration of storytelling through design — weaving in elements of sustainability, inclusivity, and social impact. From hand-stamped batik and manually woven tenun to origami-inspired pieces made from fabric scraps, each creation reflects a commitment to craftsmanship, community, and care for the environment. ANS.EIN has been collaborating with various social organizations such as JOURNEY by TOUCH community, SG Enable, MINDS, HUG Community, YWCA, and many more.

Today, ANS.EIN stands as a beacon of art, sustainability, and purpose-driven fashion. Fashion is more than just clothing — it is a canvas to express values, celebrate culture, showcase art, and spread kindness throughout society.

Media Contact:

Gerlynn Cai
Senior Manager, Marketing & Communications
gerlynncai@ywca.org.sg
+65-8282 2148 / 6223 1227

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